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Overview

Module Nine:
Culture and Mass Media



Time Frame: 20 hours
This module focuses on popular culture and its influence on students' entertainment and purchasing choices. Through this study, students critically examine how the mass media affects their lives.

Foundational Objectives Vocabulary and Concepts

The students will:

  • analyze forms of art from a variety of cultures and societies, historical and contemporary; interpret meanings within appropriate contexts; and relate their understanding to their own expressions and life experiences
  • use analytical and critical thought to respond to art works and infer meanings based on the many contexts of visual art and global issues
  • initiate and develop ideas for art-making, transpose these ideas into art forms using a variety of media, and reflect upon their processes and their completed works within the contexts of visual art
  • television analysis
  • fads and fashion
  • graphic design
  • illustration
  • elements of art and principles of design
  • Saskatchewan art and artists
  • pop art
  • popular culture
  • mass media

Common Essential Learnings Resources
  • develop both intuitive, imaginative thought and the ability to evaluate ideas, processes, experiences and objects in meaningful contexts (CCT)
  • understand and use the vocabulary, structures and forms of expression that characterize visual art (C)
  • understand that technology both shapes and is shaped by society (TL)
  • understand prejudice, discrimination, racism, sexism and all forms of inequality and exploitation, and contribute to their elimination (PSVS)
  • television commercials
  • magazines and comic books
  • home/community
  • Arts Education: Visual Art Resource for Grades 9 and 10 (slide set)
  • Ideas and Inspiration: Contemporary Canadian Art (slide set and CD-ROM)
  • reproductions, magazine articles, art gallery catalogues
  • appropriate books listed in the bibliography
  • assorted media and found materials
  • any available supplies, such as drawing boards, photography equipment, video camera and VCR, computers and companion hardware/software
  • appropriate films/videos listed in the bibliography

Instruction Assessment
  • discussion
  • questioning
  • brainstorming
  • creating visual art works
  • viewing art works (describe/analyze/ interpret/judge)
  • small group/whole group/individual work
  • journal writing
  • research

Student assessment in visual art is based on the foundational objectives. Teachers should take into account students' perceptual development, procedural and conceptual understanding, and personal expression. Assessment should be ongoing and include a wide range of assessment techniques focusing on the students' creative and responsive processes, as well as on any culminating product. In visual art, teachers must rely to a great extent on their observation and record-keeping abilities. Students should be encouraged to take an active role in their own assessment.

The teacher should:

  • discuss objectives and assessment criteria with students
  • select criteria for assessment based on the foundational objectives and related learning objectives
  • observe and record students' ongoing development according to the selected criteria
  • design assessment charts
  • keep anecdotal records
  • keep cumulative records
  • observe students' contributions and commitment to individual and group experiences
  • discuss students' visual art experiences with them
  • listen to students' reflections on their own visual art experiences
  • assess student progress over time.

Module Nine: Popular Culture and Mass Media

In this module, students examine popular culture as it affects their own lives and influences the work of visual artists. Beginning with television, students examine their viewing habits and make judgements about the positive and negative effects of television viewing, including in their investigation product sponsorship and role models. Students also critically examine their reading materials, such as magazines and comic books, for examples of bias and cultural conditioning. They examine fads of their day and compare them to fads of previous times in order to determine the factors that influence popular culture.

Many visual artists reflect the popular culture of the day. Students examine how art works reflect the society and the times. Through this study students become more aware of popular culture, its influence on the development of their self-concept and the potential power it has upon their lives.

Suggested Activities Possible Resources
Television

The students will:

  • investigate the role and functions of visual art
  • analyze and evaluate the meaning and influence of visual art, including mass media and popular culture, in their daily lives
  • understand how the mass media and special interest groups use visual images to communicate messages
  • perceive, describe, analyze and interpret art works and make informed judgements using appropriate vocabulary
 

Ask the students about their favourite television programs. Analyze what aspects about the program keep them interested and watching on a regular basis. Can soap operas be considered "instruments of change" regarding human outlooks and conditions? Why or why not? What values are promoted in programs that are familiar to students? If students could not watch television for a month, what would they do? Would they miss out on important information about society if they did not watch? Do the students think new technology will influence or change their television viewing habits? Why or why not?

Listings of television programs for discussion of content

Mass Media and Popular Culture, 2nd edition, by B. Duncan

Have small groups choose a genre of program, such as westerns, comedies, dramas, mysteries, sports, soaps, news, sports programs, talk shows, etc. Analyze how each maintains interest in order to keep the audience coming back for more entertainment.

View B. Anderson's "Self Help". What does the artist have to say about commercialism and society?

What products or companies sponsor the students' favourite programs? How do the commercials reflect the interests of the program's target audience? What are the sponsors promoting in their commercials and what tactics are they using to influence sales? Choose the funniest commercials and discuss what makes them funny. What are the most effective commercials and how are they designed to be effective? Which characters in advertisements do the students like? Why do they like them? What makes them effective in selling the product? Look for examples of celebrity endorsement and discuss this style of advertising.

Examples of commercials that are exceptionally good, funny, ridiculous, star endorsed, etc.

Arts Education: Visual Art Resource for Grades 9 and 10 (slide kit) slide #1

Have the students do one of the following:
  • design an ad character for a fictitious product
  • write a script and film an advertisement promoting a particular product
  • design a print advertisement for a school or local event.
Ideas and Inspiration: Contemporary Canadian Art (slide set and CD-ROM) slide #32B
Suggested Activities Possible Resources

Fads and Fashion

The students will:

  • analyze and evaluate the meaning and influence of visual art, including mass media and popular culture, in their daily lives
  • analyze how trends in fashion, decor, architecture, etc. relate to social, political and environmental contexts
  • understand that artists are constantly experimenting with ideas and materials, and appreciate original thought as well as product
 
Fads can be promoted or terminated by television and the mass media. Fads students may want to discuss are being thin, wearing baggy clothes, wearing clothes endorsing professional sports teams, wearing designer clothes, wearing beads and long hair, body piercing, tattooing, wearing hats, shaving heads, etc. Fads occur because of our desire to be part of a group. What are some of the positive and negative influences fads have upon student lives? Students may examine their need for conformity as well as their desire for individuality. What strategies do companies use to sell their products? Discuss some of these ideas as they relate to student interests. Books and magazines of the present and past with examples of fashion trends

Examples of student fashion trends

Ideas and Inspiration: Contemporary Canadian Art (slide set and CD-ROM) slides #2A, 25A, 29A

Look at fads in clothing and hair design and determine how they have changed in response to materials available, technology, lifestyle, etc. View student clothing styles of the past and present and challenge students to design clothing for the future. Brainstorm ideas from present technology and developments that could have an effect upon future trends.

Examine the work of clothing designers on the CD-ROM Ideas and Inspiration: Contemporary Canadian Art (C. Biegler, D. Moses, M. Rubrecht, A. Sung). Have students paint or print images on T-shirts or other clothing. Ask them to create designs that reflect their own unique personality.

Books on fashion design


Ideas and Inspiration: Contemporary Canadian Art (slide set and CD-ROM) slides #5A, 8B, 39B, 47B



Books on fabric painting, such as Painting Fabric by M. Elliot

Suggested Activities Possible Resources
Illustrations in the Media

The students will:

  • examine various styles of art, both historical and contemporary, in a variety of art forms
  • develop skills and technical competency for using art tools, technology, forms and methods in their visual art expressions
  • work for a variety of purposes (to create, to clarify thinking, etc.)
 
Ask the students to give examples of their reading tastes. What do they like to read and why? What images in books appeal to students? Analyze the cover of popular student reading materials. What is it about the cover that is appealing to the students? How has the artist used ideas from the book to design the image for the cover? How have images of women and men changed over the years? How do current images and graphic designs on books, magazines, etc. compare to images and presentations from the past? Illustrations from old books and magazines

Ideas and Inspiration: Contemporary Canadian Art (slide set and CD-ROM) slides #21A, 30B, 32B

View L. Labrecque's "United City". What has the artist done to interest her audience in the story that goes with the painting? How has M. Robinson used his images to support or illustrate his poems?

Have the students do one of the following:

  • Design a new cover for a traditional or popular book. Students should be encouraged to draw upon the ideas in the book, their knowledge of the elements of art and principles of design, and examples of professional book covers.
  • Create a narrative and tell the story through a series of visual images. This could be an individual or a group project. Students will have to decide the format, media and style they wish to use. For example, they could use simple cut-out shapes of coloured paper in the style of Matisse, or pop-up paper sculpture using geometric shapes. If possible, arrange for the books to be placed in the school library as examples for students in future years.
  • Choose a work of abstract art and write a poem or story to accompany the work.
Arts Education: Visual Art Resource for Grades 9 and 10 (slide set) slides #33, 41 and 42
Suggested Activities Possible Resources
Artists and Popular Culture

The students will:

  • recognize how visual art can teach us about ourselves, other individuals and the society in which it is created
  • use knowledge of theories of art in attempting to understand and evaluate art works
  • investigate how artists', art historians' and critics' views about art change over time and will continue to change
  • reflect on and analyze the intentions, development and interpretations of their own and their peers' art works in relation to broader regional, national or international contexts
 
In the sixties, artists started to use images from popular culture in their art-making. This movement was known as pop art. Have the students research pop art to discover its roots and why it came about as an art movement. Have students investigate the work of artists such as C. Oldenberg, A. Warhol Andy Warhol Museum {781:319} , J. Johns, R. Rauschenberg, J. Dine, R. Lichtenstein and G. Segal. Look at art works from Saskatchewan and Canada that deal with popular culture. How have G. Amantea, B. Anderson, A. Banana, G. Curnoe, M. Snow, G. Glenn and R. McLellan used images from contemporary society in their works? Art works from the sixties and seventies dealing with popular culture


Arts Education: Visual Art Resource for Grades 9 and 10 (slide set) slides #1, 11, 21

Ideas and Inspiration: Contemporary Canadian Art (slide set and CD-ROM) slides #3B, 17B, 45A

Students may create pop art works using the following:

  • found materials from popular culture to create three-dimensional art works that reflect Saskatchewan and Canadian culture as students know it
  • images from popular contemporary comic books presented ironically and in a large format (in the style of R. Lichtenstein)
  • repetition of a common image using print-making techniques (in the style of A. Warhol).

Reflect on their own completed works in relation to what they have learned from the works studied.

 

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