OverviewModule Nine: |
Time Frame: 20 hours This module focuses on popular culture and its influence on students' entertainment and purchasing choices. Through this study, students critically examine how the mass media affects their lives. |
| Foundational Objectives | Vocabulary and Concepts |
The students will:
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| Common Essential Learnings | Resources |
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| Instruction | Assessment |
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Student assessment in visual art is based on the foundational objectives. Teachers should take into account students' perceptual development, procedural and conceptual understanding, and personal expression. Assessment should be ongoing and include a wide range of assessment techniques focusing on the students' creative and responsive processes, as well as on any culminating product. In visual art, teachers must rely to a great extent on their observation and record-keeping abilities. Students should be encouraged to take an active role in their own assessment. The teacher should:
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In this module, students examine popular culture as it affects their own lives and influences the work of visual artists. Beginning with television, students examine their viewing habits and make judgements about the positive and negative effects of television viewing, including in their investigation product sponsorship and role models. Students also critically examine their reading materials, such as magazines and comic books, for examples of bias and cultural conditioning. They examine fads of their day and compare them to fads of previous times in order to determine the factors that influence popular culture.
Many visual artists reflect the popular culture of the day. Students examine how art works reflect the society and the times. Through this study students become more aware of popular culture, its influence on the development of their self-concept and the potential power it has upon their lives.
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| Television
The students will:
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Ask the students about their favourite television programs. Analyze what aspects about the program keep them interested and watching on a regular basis. Can soap operas be considered "instruments of change" regarding human outlooks and conditions? Why or why not? What values are promoted in programs that are familiar to students? If students could not watch television for a month, what would they do? Would they miss out on important information about society if they did not watch? Do the students think new technology will influence or change their television viewing habits? Why or why not? |
Listings of television programs for discussion of content
Mass Media and Popular Culture, 2nd edition, by B. Duncan |
| Have small groups choose a genre of program, such as westerns, comedies, dramas, mysteries, sports, soaps, news, sports programs, talk shows, etc. Analyze how each maintains interest in order to keep the audience coming back for more entertainment.
View B. Anderson's "Self Help". What does the artist have to say about commercialism and society? What products or companies sponsor the students' favourite programs? How do the commercials reflect the interests of the program's target audience? What are the sponsors promoting in their commercials and what tactics are they using to influence sales? Choose the funniest commercials and discuss what makes them funny. What are the most effective commercials and how are they designed to be effective? Which characters in advertisements do the students like? Why do they like them? What makes them effective in selling the product? Look for examples of celebrity endorsement and discuss this style of advertising. |
Examples of commercials that are exceptionally good, funny, ridiculous, star endorsed, etc.
Arts Education: Visual Art Resource for Grades 9 and 10 (slide kit) slide #1 |
Have the students do one of the following:
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Ideas and Inspiration: Contemporary Canadian Art (slide set and CD-ROM) slide #32B |
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Fads and Fashion The students will:
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| Fads can be promoted or terminated by television and the mass media. Fads students may want to discuss are being thin, wearing baggy clothes, wearing clothes endorsing professional sports teams, wearing designer clothes, wearing beads and long hair, body piercing, tattooing, wearing hats, shaving heads, etc. Fads occur because of our desire to be part of a group. What are some of the positive and negative influences fads have upon student lives? Students may examine their need for conformity as well as their desire for individuality. What strategies do companies use to sell their products? Discuss some of these ideas as they relate to student interests. | Books and magazines of the present and past with examples of fashion trends
Examples of student fashion trends Ideas and Inspiration: Contemporary Canadian Art (slide set and CD-ROM) slides #2A, 25A, 29A |
| Look at fads in clothing and hair design and determine how they have changed in response to materials available, technology, lifestyle, etc. View student clothing styles of the past and present and challenge students to design clothing for the future. Brainstorm ideas from present technology and developments that could have an effect upon future trends.
Examine the work of clothing designers on the CD-ROM Ideas and Inspiration: Contemporary Canadian Art (C. Biegler, D. Moses, M. Rubrecht, A. Sung). Have students paint or print images on T-shirts or other clothing. Ask them to create designs that reflect their own unique personality. |
Books on fashion design
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| Illustrations in the Media
The students will:
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| Ask the students to give examples of their reading tastes. What do they like to read and why? What images in books appeal to students? Analyze the cover of popular student reading materials. What is it about the cover that is appealing to the students? How has the artist used ideas from the book to design the image for the cover? How have images of women and men changed over the years? How do current images and graphic designs on books, magazines, etc. compare to images and presentations from the past? | Illustrations from old books and magazines
Ideas and Inspiration: Contemporary Canadian Art (slide set and CD-ROM) slides #21A, 30B, 32B |
| View L. Labrecque's "United City". What has the artist done to interest her audience in the story that goes with the painting? How has M. Robinson used his images to support or illustrate his poems?
Have the students do one of the following:
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Arts Education: Visual Art Resource for Grades 9 and 10 (slide set) slides #33, 41 and 42 |
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