Media Studies 20

• Mass Media
• Aim and Goals
• Curriculum Principles and Concepts
• Representing and Viewing
• Technology and Media Studies
• Media Studies Across the Curriculum
• Western Canadian Framework

• Core Curriculum
• Common Essential Learnings
• Adaptive Dimention
• Multicultural Content, Perspectives, and Resources
• Indian and Métis Content, Perspectives, and Resources
• Portrayal of Persons with Disabilities
• Gender Equity
• Resource-Based Learning

• Curriculum Content
• Foundational Objectives

Module 1: Media Awareness

• Foundational Objectives
• Specific Learning Objectives
• Suggested Activities
  • Media Log
  • Profile of a Media Consumer
  • Media Images: Fact or Fiction
  • Portrayal of Diversity in the Media
  • "Reading" Mass Media Texts
  • A Matter of Perspective: Mass Media and Popular Culture
  • Selling Images and Values: Mass Media and Advertising
  • Creating a Media Text

Module 2: Exploring the Medium of Television

• Foundational Objectives
• Specific Learning Objectives
• Suggested Activities
  • Introduction
  • The Language and Codes of Television
  • Television and Advertising Activities
  • Television and News Activities
  • Other Aspects and Issues Related to Television

Module 3: Exploration of Other Media and/or Advertising

• Foundational Objectives
• Specific Learning Objectives
• Exploring Advertising
• Exploring Radio and the Recording Industry
• Exploring Print (Newspapers, Magazines, Mass-Market Paperbacks)
• Exploring Film and Video
• Exploring Photographs, Posters, and Billboards
• Exploring Emerging Communication Technologies

Module 4: Media and Cultural Studies Project

• Foundational Objectives
• Specific Learning Objectives
• Suggested Activities
  • Choosing, Focusing, and Planning
  • Preparing a Project
  • Presenting a Project

• Assessment and Evaluation
• Purposes
• Principles of Student Evaluation
• Diagnostic, Formative, and Summative Evaluation
• Portfolios
• A Suggested Evaluation Procedure
• Sample Assessment Form