Learning Objectives

16.1 To discuss types of salon ownership. (COM)

Discuss the three types of salon ownership: individual, partner, and corporation. Identify strengths and weaknesses of each type of ownership.

16.2 To determine appropriate location for opening a beauty salon. (CCT)

Discuss the importance of a good business location. Identify complimentary businesses that a salon may profit from, if located within close proximity. Discuss types of desirable clients for a business. Discuss the importance of choosing an area that will attract the clientele that you want.

Have students identify other factors that may determine location of a business. Possible answers may include; visibility, adequate parking, competition, and large volume of customer traffic.

16.3 To examine different ways of advertising. (CCT, COM)

Discuss the purpose of advertising. Create a list of various ways of advertising. Collect examples or role-play ads of beauty products used throughout the course.

16.4 To discuss appropriate selling practices. (COM)

Review professional ethics from learning objective 1.5A. Discuss ethics of selling products in the salon.

16.5 To identify different types of clients. (COM)

Create a list of the different types of clients. Students work in groups and identify ways of dealing with each client. Review learning objective 1.5A

16.6 To practise appropriate telephone usage within a beauty salon.

Discuss the use of the telephone in the salon: book appointments, handle complaints etc.

Explain the importance of effective communication on the phone: so client can understand, less errors made, etc.

Define telephone etiquette as being an appropriate way of talking on the phone. Students will brainstorm a list for telephone etiquette. Responses should include: pleasant clear distinct voice, be polite, etc.

Students may role-play placing and receiving phone calls from clients booking appointments, unsatisfied client, etc.

Consult Helping Solve the Employment Puzzle. A Toolbox for Middle and Secondary Levels (1998), Activity 17.

From the community invite a guest speaker to discuss the importance of good telephone techniques for the success of his/her business. (Adapted from: Business Education A Curriculum Guide for the Secondary Level Information Processing 10, 20, 30 (1994) learning objective 2.21.)

16.7 To develop a business plan. (COM)

Define a business plan as a plan of action used in creating a business venture. The business plan may include: mission statement, financing, detailed description of the services provided in the salon, pricing structure, numbers of employees needed in specialized areas, wages, and benefits to employees.

Invite a guest speaker to the class to talk about how to develop a business plan.

Refer to Business Education A Curriculum Guide for the Secondary Level Entrepreneurship 30 Curriculum Guide (1993), learning objective 6.2.

16.8 To review record keeping procedures. (TL, NUM)

Explain record keeping as the process of keeping records of all business transactions. Records are kept daily, weekly, monthly, and yearly to record: income and expenses, inventory sheets, and client record file cards. Transactions that involve receiving money from services done on a client, selling retail products, etc. are considered income. Transactions that involve paying out money for salaries, purchasing supplies, rent, etc. are considered expenses.

The importance of keeping accurate records is to determine if the business is viable or if it is operating at a loss.

Daily records are used to record any income or expenses that have occurred during the day. At the end of the day

Cash = income - expenses - petty cash.

Monthly records may record rent, telephone, etc. They are also used to compare income from month to month or year to year. From monthly or yearly analysis, the salon owner may determine the financial state of the business. If the business is making less money than the year prior, the owner must determine the cause and act accordingly.

Monthly records may also be kept on inventory such as consumable products. If an accurate inventory is kept it is easy to see how many products are being consumed each month and therefore it is easy to determine what products or how many products need to be ordered. Students may use inventory templates included in Appendix E of this guide.

Another area of record keeping is recording the client’s name and the service received on a file card. For example, when perming a client, record his/her name, along with the type of perm, the colour of rods and any other pertinent information. The next time the client comes for the same service it is easy to refer to the file cards and make alterations from the previous perm if necessary.

Have a visual of record sheet.

• Students are given Cash Receipts and Payments Schedule and a list of income and expense transactions. They are to record the income and expenses in the appropriate columns and determine the cash (Cash = income - expenses - petty cash).
• Inventory sheet may be used to practise ordering supplies for the classroom.

• Client record file cards may be practised in Module 17 and 18 on permanent waving or hair colouring.

16.9 To plan the physical layout of a beauty salon. (CCT, TL)

Discuss layout out of a salon. Identify possible considerations when designing a layout. (If available use software to develop the layout.) Analyze salon layouts for efficient use of space.

Refer to Module 13 in Drafting and Computer-Aided Design 10, 20, 30 Curriculum Guide for more details on developing a floor plan.

16.10 To develop a business venture. (CCT, COM, PSVS, IL)

Have someone from the industry to speak about salon management.

Students work in groups to create a business venture. Their duties include:

• deciding on a location (refer to Learning Objective 16.2C)
• developing a business plan (refer to Learning Objective 16.7C)
• plan layout (refer to Learning Objective 16.9)

• design on what type of advertising to use (refer to Learning Objective 16.3)

Students may use the "Business Plan Guide" as a template when they are planning their venture. (See the Saskatchewan Education. Tourism, Hospitality, and Entrepreneurship A30, B30 Curriculum Guide (1998).

Research done on location may include things such as desired clientele, salon visibility, adequate parking and potential competition nearby. Based on the above criteria the student should choose a location and be able to defend the reason for the choice.

The business plan is to outline financing, detailed description of the services provided in the salon, pricing structure, number of employees needed in specialized areas, wages, and benefits to employees.

The layout of the salon must use space effectively and accommodate the services that are provided in the salon. (If available, software may be used to create the floor plan.) Determine the colour scheme for the walls, floors, chairs etc. If possible, use sample swatches of the colours.

Once the above has been planned the students must decide how they will attract clients into the salon. The choice of advertising must be suited to the target clientele. The assignment must include a detailed explanation of the choice of advertising.