Photographics 10, Photography 20, 30 and Graphic Arts 20, 30

Module 26: Photography and Advertising (Optional)

Suggested time: 5-10 hours
Level: Advanced
Prerequisite: Module 23

Foundational Objectives

To develop skills related to the use of photographic equipment.
To practise good photographic techniques.
To increase self-confidence through success with photography.

Common Essential Learnings Foundational Objective(s)

To provide opportunities for students' active involvement in the use of photographic equipment. (TL)

Learning Objectives	Notes
26.1 To research advertising. (CCT)	Have students look through magazines to find advertisements featuring photographs and critique the techniques; then discuss the effectiveness of the ad in creating a mood or convincing the viewer to purchase the product.
26.2 To demonstrate good photographic technique when photographing a product for advertising.	The location of the subject in a situation when a single subject is chosen changes because the client, for whom the photograph is being prepared, will want very specific details. These might include copy space, specific colouration and subject placement in the layout space.
26.3 To prepare a copy ready photograph of a single small object.	Have students choose an advertisement featuring jewelry, shoes, CDs, pens, pencils, craft items, or pottery and create an advertisement for a similar product.
26.4 To prepare a photograph of a large item in a natural setting suitable for copy.	A car, a grain elevator, or a piece of farm machinery are possible choices. The building of a manufacturing or retail business would also meet the requirements here.

Module 27: Portraiture (Core)

Suggested time: 10-15 hours
Level: Advanced
Prerequisite: Module 25

Foundational Objectives

To develop skills related to the use of photographic equipment.
To practise good photographic techniques.
To increase self-confidence through success with photography.

Common Essential Learnings Foundational Objectives

To provide opportunities for students' active involvement in the use of technological equipment related to photography. (TL)
To demonstrate skills and attitudes that contribute to the development of positive human relationships. (IL, PSVS)

Learning Objectives	Notes
27.1 To be aware of the types of portrait work done by photographers.	Have students discuss this in two groups. One group focuses on family portraits, graduations, anniversaries, weddings, baby showers and family groups. The second group reviews business portraits, annual reports, appointments and promotions, and presentation types of portraits. Character photographs may emphasize different subject characteristics without intending to be unflattering. It is important that the photographer carefully consider the type of portrait he or she wishes to produce.
27.2 To differentiate between a formal and informal portrait setting.	The setting of a portrait has more to do with its formality than the appearance of the subject.
27.3 To illustrate different poses that are suitable for individual portraits. (IL)	The poses used for individual portraits are generally not full body images unless the apparel plays a role in the subject's life. Refer to Module 45 for additional information.
27.4 To illustrate different posing situations that are suitable for groups.	The variation of subject heights will require careful planning when groups are posed. The photographer will need to establish rapport with the group, if the photograph is to be a success. The photographer should make two or three images each time to insure attention and open eyes.
27.5 To demonstrate skill in working with clients or models. (PSVS)	It is important that the subject of the photograph has confidence in the photographer. This will create an atmosphere where the subject will relax and the best images will result. Have students spend time talking with their subject about what will produce the outcome desired. They should speak confidently and knowledgeably about what is being done for the photograph.
27.6 To demonstrate skill posing subjects for portraits. (PSVS)	Have students review objective 26.2 and make decisions about posing subjects in a natural, relaxed manner. The ability to put a client at ease will create a natural appearance in mannerism and expression-two important goals needed to achieve an effective portrait.
27.7 To demonstrate the use of a handheld light meter. (TL)	Have students measure the light falling on the subject with a handheld meter, demonstrating both reflected and incident light reading techniques.
27.8 To demonstrate different types of lighting subjects for portraits.	Refer to Module 25 in this guide for more information. Taking photographs of subjects who wear eyeglasses will require extra care to avoid distracting reflections from the eyeglasses.
27.9 To diagnose lighting problems in portraiture. (TL)	Refer to Appendix E for a list of common problems associated with portraiture. Have the students brainstorm to produce a list of problems and their solutions.