Photographics 10, Photography 20, 30 and Graphic Arts 20, 30

Module 47: Be an Art Director (Optional)

Suggested time: 25-35 hours
Level: Intermediate
Prerequisite: Modules 27 and 36

Foundational Objectives

To develop skills associated with the equipment, materials and techniques used in the graphic arts industry.
To develop proficiency with the production equipment, materials and techniques used.
To examine the effect of the elements and principles of design in graphic design.
To maintain a design portfolio and journal of current work and assemble a presentation portfolio.

Common Essential Learnings Foundational Objectives

To evaluate examples of fashion photography analyzing the techniques of composition, pose and lighting. (CCT, TL)
To develop students' abilities to meet their own learning needs. (IL)

Learning Objectives	Notes
47.1 To evaluate fashion photography for impact appeal. (CCT)	Have students collect a variety of fashion images and sort them according to the type of photograph each represents. The types might include: head hair - hair fashions or makeup head and shoulders - hair fashions, makeup or jewellery three-quarter or full length - clothing fashion active situations - sportswear hands and feet - jewellery, footwear, skin care and manicure. Have students select six images to work with as ideas in this module.
47.2 To create a swipe file. (CCT, IL)	Have students create this type of scrapbook. Collect examples of advertisements and photographs that they find interesting. These pieces can be used later for ideas and inspiration when they work on assignments.
47.3 To produce a fashion photograph based on a selected set of ideas. (IL)	Students should look for elements of composition, pose and cropping when making their project selection. Using thumbnail sketches of the selected images have the students plan their work on paper before attempting to produce an image. This reflects good business practice and avoids wasting time and money. Working from a prepared layout and composition drawings will assist with problem solving before the final image is produced. Planning ahead will also overcome the point and shoot mentality that can occur. Limit the number of exposures that can be made to emphasize the need to plan carefully.
47.4 To explain different lighting techniques. (TL)	Using a variety of studio images have the students determine the lighting technique that was used to create the photograph. Have the students make thumbnail sketches of the lighting setup that they think was used and discuss their speculations. Attention should be given to: light quality - sharp or soft direction of main light source - look for catch lights in the model's eyes. additional light sources - fill light, hair light, back light and reflectors.
47.5 To demonstrate trying to copy the images selected for this module. (IL)	Have the students duplicate the six (or as many as can be finished) images they have selected. The images can be created in the studio or on location with appropriate props and equipment. The mimicry that the students are trying to achieve is based on the real life work of an art director working to satisfy a client.
47.6 To present the final product to the class. (PSVS)	Have the students present their completed work accompanied by the original. This assignment should also be included in their presentation portfolio.