Photographics 10, Photography 20, 30 and Graphic Arts 20, 30

Module 51: Scanning and Colour Correction (Optional)

Suggested time: 2-5 hours
Level: Advanced
Prerequisite: Module 39

Foundational Objectives

To develop skills associated with the equipment, materials and techniques used in the graphic arts and/or photography industry.
To develop proficiency with the production equipment, materials and techniques used.
To use digital technology in the production of photographic work.

Common Essential Learnings Foundational Objectives

To be able to explain the components of a four-colour separation. (COM)
To develop students' appreciation of the value and limitations of technology within graphic arts and/or photography. (TL)
To development students' abilities to access knowledge. (IL)

Learning Objectives

Notes

51.1 To manipulate scanned images with colour correction software. (TL)

A computer's monitor projects additive colours using red, green and blue (RGB) light. If, for example, the image is to be printed on an offset press that prints subtractive colours using: cyan, magenta, yellow and black (CMYK, where K is black) or spot colour inks, the output image will only match the monitor image, if the monitor is calibrated to that particular output device.

51.2 To manipulate the colour balance of a selected scanned image.

Have the students find information for the selected software on the following topics:

Monitor calibration
Opening an image into the manipulation program
Limiting tonal values of the image
Adjust colour balance to correct undesirable shadows or colour castes.
Use of the unsharp mask.
Print a CMYK proof of the image

Have the students print copies of the image before manipulation and after manipulation.

Module 52: Magazine Advertising (Core)

Foundational Objectives

To develop an appreciation of graphic arts and/or photography and the impact of new technologies on the industry.
To increase self-esteem from success with the production equipment, materials and techniques used.
To enable students to understand and use the vocabulary and forms of expression related to graphic arts and/or photography.

Common Essential Learnings Foundational Objectives

To use the elements and principles of design to communicate to others. (COM)
To prepare an advertisement as a one page advertisement. (IL)
To present a creation to others. (COM)

Learning Objectives	Notes
52.1 To select elements to produce a one page advertisement. (CCT)	Have the students research and collect one page advertisements in a swipe file (a file that contains advertisements that have been swiped from various publications) to help form ideas that might be used to help create their own advertisement. It may be helpful to suggest that the students select at least two themes when they collect advertisements for their swipe file. An optional approach for this module may be for the student to select an advertisement from his or her swipe file and recreate the advertisement to be more effective (e.g., better layout and/or design). It may be possible to work with an outside group to produce an advertisement for an upcoming event in the community. The groups to approach might include service clubs, sports teams, school groups, community theatre or church groups.
52.2 To produce a series of thumbnail sketches for a variety of one page advertisements. (CCT)	Have the students prepare sketches for a number of different advertisements as an exercise to develop skills in sketching ideas. This helps to locate artwork, headlines, line-copy and logo placement for a variety of advertisements that might include, products, events or services to the public. Remind students to include compositional and eye-flow considerations in their layouts. See Module 48 to review layout guidelines.
52.3 To create and print a one page advertisement. (IL)	Have each student complete an advertisement for a product or subject of his or her choice that is created from their own original artwork, photography and line art.
52.4 To present the final product to the class. (PSVS)	Have each student do a class presentation of his or her completed assignment for members of the class or the target audience of the advertisement. This will help to develop self-confidence and improve the ability to speak confidently in an interview situation.