Module 20: Publicity (Optional)

Module 20: Publicity (Optional)

Suggested time: 4-6 hours

Foundational Objectives

To participate in and appreciate the importance of the planning phase of a theatre production.
To appreciate the importance of clear communication in theatre production.
To take responsibility for specific tasks in the planning and production of theatre.

Common Essential Learnings Foundational Objectives

To develop an understanding of how knowledge is created, evaluated, refined and changed within theatre arts. (CCT)
To value learning for its own sake and as a means to other ends. (IL)

Note: Other CELs may be emphasized.

Learning Objectives

Notes

20.1 To understand the principles of theatre promotion and publicity. (CCT)

Concepts to cover include:

selling features of the play
audience appeal
the "hook"
vital information of time, place, date, price
effective posters
media relations and press releases
use of the cast to promote the production
other marketing strategies (e.g., lawn signs, billboards, church bulletins, radio spots, TV commercials, local paper)
the programme
lobby photos and displays
ticket composition

20.2 To design a publicity campaign for a given production.

Design a promotional campaign for an upcoming production in your school or community. Include the strategy, rationale, poster design, and press releases. Include timelines for the distribution of materials and cost estimates. (IL)